Working in a fast-paced Agile environment, this large financial institution is putting the customer at the heart of what they do. Using your exceptional analytical skills you will be tasked with uncovering real insights and painting the picture to help the marketing strategy including the campaigns team.
Using different techniques to do your analysis you will then be tasked with bringing your marketing team stakeholders up to speed with the insights you have found, translating it into actionable strategies and running campaigns on the back of it.
Responsibilities will include:
Analyse, interpret and present data insights to the marketing stakeholders.
Drive and create a narrative around data that conveys the messages to the business that need to be implemented
Work with the marketing and product teams on planning and executing their strategies and running campaigns.
Work closely with data scientists and data engineers to help gather your insights.
This is a highly visible role where you will be working in a senior capacity within a newly established and growing team. It suits a person who’s passionate about insights analytics who’s looking to operate in a senior capacity and own stakeholder relationships.
You will have:
Advanced SQL Skills
Experience working with marketing teams and driving customer insights, including running campaigns.
Experience in Python or SAS programming and predictive modelling
Excellent presentation skills and an ability to manage stakeholders.
To be considered you will need to have strong insights analytics experience (any industry) where you've had extensive experience working with large data sets and using advanced technical skills to analyse them, ideally for a marketing function.
Please send you resume to Rob.Anderson@tomexecutive.com if you would like to discuss this exciting opportunity further.